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引入赢利性的忠诚顾客的三维划分模型

lty?[J]. the Journal of Marketing, 1999: 33-44.[5]Reichheld F F, Teal T. The loyalty effect: The hidden force behind growth, profits and lasting value (Boston, MA, Harvard Business School Press)[J]. 1996.[6]Kumar V, Pozza I D, Petersen J A, et al.Reversing the logic: The path to profitability through relationship marketing[J]. Journal of Interactive Marketing,2009, 
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